Holger Rune Tennis is free to read. Running the site is paid for by advertising and affiliate links to bookmakers licensed in Denmark. This page explains openly how that works, how to recognise an ad and why it does not affect what we write.
What is an affiliate link?
An affiliate link is a link to a commercial partner. If you click it and, for example, open an account with the partner, we may receive a commission. It costs you nothing extra, and you do not get worse terms for arriving from our site. We only work with bookmakers licensed by the Danish Gambling Authority (Spillemyndigheden), and we refer to our commercial partner simply as "our partner".
How to recognise ads
- Ads and banners are labelled "Ad" ("Annonce" on the Danish pages) with an 18+ age limit, and they are kept visually separate from articles.
- Links to the partner go through an internal redirect on our own domain starting with /go/. That lets us count clicks, and the partner address does not appear directly in the page code.
- Ad links are technically marked as sponsored (rel="sponsored"), so search engines can see they are advertising.
- No ads are shown on our legal pages, such as this one, the privacy policy and the responsible gambling guide.
As of 23 October 2026 the partner link is not active yet, so a click only leads to a neutral page.
Ads never influence the facts
Our partner has no influence on our articles, results, ranking figures or predictions and does not see content before it is published. Facts come from official sources, and our prediction model works independently of anything a bookmaker offers. Predictions are statistical estimates, not tips and never a guarantee. How we work is set out in our editorial policy.
No connection to Holger Rune
Ads on this site do not mean that Holger Rune, his family, his team, the ATP or Tennis Denmark endorse betting or our partner. Holger Rune Tennis is an independent fan site – read more about us.
Only bet if you are an adult
Gambling is for adults aged 18 and over only (older where local law requires it) and should be entertainment. Only bet with bookmakers licensed in your country, set a deposit limit and take a break when you need one – in Denmark through ROFUS. StopSpillet offers free, anonymous advice on 70 22 28 25. More in our responsible gambling guide; the general rules for using the site are in our terms of use.